I just received the marketing copy for Cluss Alley, our new alley project on Capitol Hill. I think you might love the copy as much as I do. Our copywriter really understands OPaL and what we build. Take a look at what she wrote for our web site and the community brochure.
WEB
A rare kind of magic is
afoot on Capitol Hill. City homes are somehow devoid of city noise. Every
bedroom is a suite. Private, garage parking is a given. A ground floor without
dividing walls opens fully to the outdoors. And two breathtaking levels of living
warrant countless stares. Just one look is all it takes to become charmed by
Cluss Alley by OPaL. With an incomparable location near Barracks Row, Eastern
Market and Metro, the best of the city lies at your feet. Yet your doorstep is
tucked away behind the row homes of the city for incomparable privacy and
prestige. Named for the architect of the Smithsonian Castle, Cluss Alley is a
spellbinding masterwork of contemporary design.
BROCHURE
If you could conjure the perfect urban home, this
would be it.
A rare kind of magic is
afoot on Capitol Hill. City homes are somehow devoid of city noise. Every
bedroom is a suite. A private spacious patio is a given. A ground floor without
dividing walls opens fully to the outdoors. And two breathtaking levels of
living warrant countless stares. Named for the architect of the Smithsonian
Castle, Cluss Alley is a spellbinding masterwork of contemporary design.
Incomparable city living in an astounding location.
Just one visit and you’ll be
charmed by Cluss Alley’s location. Barracks Row and Eastern Market put the best
of city living at your feet. Both a Safeway and Harris Teeter are within a
block of your home. The Potomac Avenue Metro is just steps away. And many of
the city’s finest restaurants, including Rose’s Luxury, are right around the
corner. You may be astounded by how your car disappears into your private
garage for weeks at a time!
![]() |
Found this great photo of an old alley on Capitol Hill to use on the Cluss Alley landing page. |