We have one of the best copywriters in the Metro Area. She really knows who OPaL is, she understands where our homes fit in this world and she knows how to convey it in words that mean something to us and probably our customers. Years ago, she sent this line of copy, that I love to this day.
"Our Homes Are That Light You See From Down the Block.
Lit From Within and Can't Wait To Reach"
Yesterday, Greg, our architect, sent us elevations for a custom home...and they reminded me of that line of copy.